Here’s a list of topics for Instagram Reels to boost organic engagement and build community around your brand or business
1. Behind-the-Scenes
- A day in the life of your team or
- Office tour or work-from-home
- How your product is made (manufacturing or creation process).
- Packaging and shipping
- Meet the team: Introduce key members and their
2. Quick Tips or Tutorials
- 3 Quick tips on [relevant industry topic].
- How to use your product or service
- Common mistakes people make in [your industry] and how to avoid
- DIY hacks related to your
- Expert advice or pro tips in your
3. Customer Stories and Testimonials
- Customer success stories or before-and-after
- “Unboxing” experience from a customer’s point of
- Shoutouts to loyal customers or top
- Testimonials from real customers using your product
4. Challenges and Community Involvement
- Announce a challenge your followers can participate in (e.g., #30DayChallenge).
- User-generated content: Encourage followers to share videos of themselves using your product.
- Create a hashtag challenge specific to your
- Ask your community for feedback on a new product, idea, or
5. Trending Topics
- Jump on current trends or viral sounds and put your own twist on
- Use popular music to make fun or entertaining reels related to your
- Share your take on trending industry news or hot
6. Educational Content
- Did you know? Share interesting facts about your
- Myth fact: Dispel common misconceptions in your field.
- A simple, visual explanation of a complex industry
- “5 Things You Didn’t Know About [Topic].”
7. Product Features & Benefits
- Demonstrate a unique feature of your
- Show “hidden” features or creative uses of your
- 3 reasons why your product/service is different from
- “Before and after” transformations of using your
8. Inspirational or Motivational Reels
- Share a motivational quote that resonates with your
- Highlight milestones or achievements and thank your
- Share an inspirational story from your own journey or
9. Fun and Engaging Reels
- Memes or funny moments that your audience can relate
- Reels that reflect your brand’s sense of
- Quick “This or That” questions related to your industry or
- “Guess what’s coming?” tease upcoming launches or
10. Product Teasers and New Launches
- Tease an upcoming product launch with sneak
- Unveil new features, products, or services in an engaging, visual
- Show how new products are made or being
11. Collaborations or Partnerships
- Introduce or promote collaborations with influencers or other
- Highlight joint projects or features with community
- Collaborative Reels with influencers using your
12. Ask Questions and Create Polls
- Ask your audience for their opinions or
- Run a poll and invite users to participate via comments or
- Share the results of a previous poll or
13. Behind-the-Brand Stories
- Share the story of how your brand
- Highlight your brand values or
- What motivates your team or company to keep growing?
14. Seasonal or Holiday-Themed Reels
- Share how your brand celebrates holidays (e.g., Christmas, Diwali, Halloween).
- Seasonal tips or products that align with current events or
- Promote special seasonal deals or limited-time
15. Community Engagement
- Feature followers or influencers who tag your
- Share how your customers are using your
- Ask followers to vote on product colors, designs, or
- Thank your community for reaching a milestone (followers, sales, ).
By using a mix of these topics for your Instagram Reels, you can boost engagement, drive interaction, and build a loyal community around your brand.