Manish Jewellers, a trusted name in the Indian jewellery market, partnered with KONCPT AI to digitize both their e-commerce and gold investment offerings. Leveraging Flutter and Laravel, we delivered a powerful dual-platform solution that combines dynamic pricing, seamless shopping, and smart gold investing — all in one unified experience.

Manish Jewellers – Building a Dual E‑Commerce and Investment Platform using Flutter & Laravel

Client Background

Manish Jewellers is a reputed name in the Indian jewellery market, offering a wide range of gold and diamond ornaments. With a growing customer base, the brand wanted to create a seamless digital experience to manage both traditional jewellery e-commerce and a new gold investment offering for mobile users.

The Challenge

Manish Jewellers approached us with a twofold requirement:
1. Develop an e-commerce website to showcase and sell jewellery products online with dynamic pricing.
2. Build a feature-rich mobile app that not only supports e-commerce functionality but also allows customers to invest in gold over time.

In addition, they wanted:
– Integration of real-time city-wise gold prices to dynamically calculate jewellery pricing.
– Support for online payments and automated recurring payments (auto-pay).
– A unified backend to manage both platforms from a single admin panel.

Our Approach

To meet the diverse needs of both platforms, we architected a system using Flutter for mobile and Laravel for web and backend. This ensured faster development and easier maintenance.

Key Highlights

• City-Based Gold Pricing Engine
  A custom module was developed to allow the admin to update city-wise gold prices. The platform dynamically calculates the jewellery cost based on:
  Price = Gold Rate (per gram) × Net Weight + Making Charges
  This ensures each user sees the most accurate price according to their selected city.
• Flutter Mobile App
  – Supports both e-commerce shopping and gold investment.
  – Users can invest by selecting an amount or grams, with live gold pricing.
  – Includes auto-payment functionality (e.g., daily/weekly/monthly investments).
  – Secure authentication, order history, and transaction tracking.
• Laravel Web Platform
  – E-commerce-focused site for jewellery shopping.
  – Customers can browse, add to cart, and complete purchases online.
  – Fully responsive design with SEO optimization.
• Admin Dashboard
  – Unified panel to manage products, gold prices, users, orders, and investments.
  – Notifications, reports, and transaction logs integrated.
• Payment Integration
  – Phonepe and other payment methods integrated.
  – Auto-debit mechanism added using saved payment tokens.
  – Payment status handled via webhooks and cron jobs.

The Outcome

• Robust Digital Infrastructure
  Both platforms — mobile and web — were launched successfully, delivering a seamless shopping and investment experience.
• Dynamic Price Accuracy
  Jewellery pricing reflects real-time market gold rates per city, enhancing transparency and user trust.
• Investment Made Easy
  The investment flow is simple and intuitive, allowing users to set up recurring payments and accumulate gold over time.
• Scalable System
  The architecture is modular and future-proof, with scope to add more cities, metals, or investment types later.

Summary

By combining e-commerce functionality with a unique investment product, Manish Jewellers now offers a complete digital experience to its customers. Built using Flutter and Laravel, this solution supports dynamic pricing, automated payments, and scalable growth — laying the foundation for the future of digital jewellery shopping and investment.